Consumer Perception Towards Online Purchases
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Date
2022-05-02
Journal Title
Journal ISSN
Volume Title
Publisher
galgotias university
Abstract
Online shopping is basically buying and selling of goods and services
through internet with the use of any electronic devices. It has become very
popular in the present days, due to increase in usage of internet and mobile
phone users. Consumers buys various product like clothing, shoes,
electronic, healthcare and beauty etc, on the basis of their taste and
preferences i.e it is a model of zero channel distribution means consumer
will purchase the product directly from the manufacturer which eliminate
the middlemen. It saves lot of time, money, as well as energy.
Description
Online retailers have access to a large number of technological
innovations. While information technology is used extensively for
managing back end processes, some devices have also been developed to
enhance the customer shopping experience at the store. These
technologies can be classified as in store technologies and electronic
retailing. These help consumer in choosing the merchandise, comparing
it, and knowing the prices and promotions for the basket of products
bought them. These devices help improve the shopping process by
reducing the time and effort spent by the shoppers. Many of these help in
shopping without the help of salespeople.
Keywords
SCHOOL OF BUSINESS