EVALUATING FACTORS AFFECTING ADOPTION OF SOCIAL MEDIA PLATFORMS.
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Date
2022-04-11
Journal Title
Journal ISSN
Volume Title
Publisher
GALGOTIAS UNIVERSITY
Abstract
Description
The introduction of social media creates new informational channels through mass
interactions among users. This form of digital interactions helps information spread at a very
high speed and effectively. In business, social media has a significant impact on marketing
and in maintaining good relations with the customers and helps to give information about
sellers, products and service..In this new era of social media and social networking sites have
achived a dominant breakthrough over its customers. Billions of people are now attached
with one or the other social media sites and are expanded platform that affects the way of
thinking of its users.
Keywords
ADOPTION OF SOCIAL MEDIA PLATFORMS
Citation
ADOPTION OF SOCIAL MEDIA PLATFORMS