CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING
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Date
2022-05-14
Journal Title
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Publisher
GALGOTIAS UNIVERSITY
Abstract
Description
Internet is changing the way consumers shop and buy goods and services and has rapidly evolved into a global
phenomenon. Many companies have started using the internet to cut marketing costs, thereby reducing the price
of their products and services to communicate and disseminate information, to sell the products, to take feedback,
and also to conduct satisfaction surveys with consumers. Consumers use the internet not only to buy the product
online but also to compare prices, product features, and after-sales service facilities they will receive if they
purchase the product from a particular store. Many experts are optimistic about the prospects of online business.
Keywords
CONSUMER BEHAVIOUR
Citation
CONSUMER BEHAVIOUR