IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR OF ONLINE SHOPPERS IN DELHI(NCR)

Abstract

The 21st century has witnessed some of the greatest technological advancements in modern history. So consequently, the changes have affected basic human interactions as well. Activities like trade and commerce have been going on since early civilizations and have also morphed into the next level of transactional interchanging of resources. Now everything is online, from education to entertainment. Many ideas and innovations are still taking place. It has changed the definition of our society. We have entered a new era of social media, and this social media is now an integral part of our daily lives. This thesis discusses the role and significance of social media for online shoppers. The study is being conducted when the world is adapting to the devastation of the global pandemic. Social media has become a vital way of advertising in today's environment in Delhi NCR. Social networking platforms are being more widely engaged in variousindustries throughout the world. E-commerce enterprises can quickly reach a large number of Delhi customers by employing a digital platform. By embracing modern technologies, Delhi's E-Commerce industry also allows businesses to communicate with customers more efficiently and effectively. Over the last decade, a new type of media has emerged that appears to significantly affect consumers' purchase decisions due to its social elements. Today, an increasing number of customers utilize social media to interact with one another and with brands & organizations. Marketing experts are interested in this new engagement.