CUSTOMER SEGMENTATION
| dc.contributor.author | ABHIMANYU KUMAR -, 18SCSE1180023 | |
| dc.contributor.author | DEVESH KUMAR SINGH -, 18SCSE1180022 | |
| dc.date.accessioned | 2022-07-29T09:20:31Z | |
| dc.date.available | 2022-07-29T09:20:31Z | |
| dc.date.issued | 2022-05 | |
| dc.description.abstract | The goal of this study is to use survey data to do a segmentation analysis and categorize members of a target segment. The analysis of this exploration is to validate the usage of data science methods in marketing and sales by analyzing customer survey data. This study is expected to lead to a better understanding of data-driven corporate strategy. The development objective was to use current data science methods to first segment clients and then identify members of the target group. | en_US |
| dc.identifier.uri | http://10.10.11.6/handle/1/9971 | |
| dc.language.iso | en | en_US |
| dc.publisher | Galgotias University | en_US |
| dc.subject | CUSTOMER SEGMENTATION | en_US |
| dc.subject | B2B and B2C | en_US |
| dc.subject | ML Structure | en_US |
| dc.subject | SVC Learning Curve | en_US |
| dc.title | CUSTOMER SEGMENTATION | en_US |
| dc.type | Other | en_US |